003: Tomas Loucky - B2B Podcasts: Dead or Goldmine?

In this episode, Aljaz Peklaj is joined by Tomas Loucky, LinkedIn's podcast guy.

He shares his journey navigating through podcasts, how should you approach creating podcasts and what's the future of podcasts.

 

Takeaways

• Podcasting is a saturated market, but only 10% of podcasts make it past episode 10, emphasizing the importance of consistency, audience need, and enjoyment of the process.
• Niche down to a specific topic or audience, but avoid over-niching; choose a broad topic like B2B marketing on LinkedIn to cover a wide range of creators and topics.
• Repurpose podcast content into multiple formats like carousels, written posts, and short videos to maximize reach and engagement across platforms.
• Video podcasting is the future, but audio-only podcasts still have advantages; focus on creating engaging content regardless of format.
• Distribute episodes to multiple platforms like Spotify, Apple Podcasts, and LinkedIn to reach a wider audience and test performance on each channel.
• Use AI-powered tools like Riverside and Opps Clip for editing and repurposing, but be cautious of losing the human touch and authenticity.
• Build relationships with potential guests on LinkedIn by following and engaging with their content before inviting them to the podcast.
• Podcasting is a long-term commitment requiring consistency and patience; focus on creating high-quality content and building a loyal audience over time.
• The podcast industry is expected to grow significantly in the next 3-5 years, with AI playing a big role in content creation and editing.
• Experiment with different repurposing formats like Instagram Reels, TikTok, and YouTube Shorts to reach diverse audiences and optimize for each platform.
• Consider using AI-generated avatars to save time and scale content faster, but be aware of potential loss in human element and authenticity.
• Prioritize video content if possible, but also maintain audio-only versions to cater to different listener preferences and situations.

Send guest pitches and ideas to hello@grouglobal.com.

Join the Groucast community at https://grouglobal.com/community/.

Follow Tomas:

• LinkedIn: https://www.linkedin.com/in/tomasloucky/
• Instagram: https://www.instagram.com/thisistommen/
• X: https://x.com/tomasloucky 

 

Follow Aljaz:

• LinkedIn: https://www.linkedin.com/in/aljazpeklaj/
• Instagram: https://www.instagram.com/aljazpeklaj/
• X: https://x.com/aljazpeklaj

Follow Grou:

• LinkedIn: https://www.linkedin.com/company/grouglobal/
• Instagram: https://www.instagram.com/grouglobal/
• Youtube: https://www.youtube.com/channel/UCXO5UH9_vZ7a52sgBBcQYuQ
• TikTok: https://www.tiktok.com/@groucast
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