Groucast

003: Tomas Loucky - B2B Podcasts: Dead or Goldmine?

In this episode, Aljaz Peklaj is joined by Tomas Loucky, LinkedIn's podcast guy.
He shares his journey navigating through podcasts, how should you approach creating podcasts and what's the future of podcasts.
 
Takeaways
Podcasting is a saturated market, but only 10% of podcasts make it past episode 10, emphasizing the importance of consistency, audience need, and enjoyment of the process.
Niche down to a specific topic or audience, but avoid over-niching; choose a broad topic like B2B marketing on LinkedIn to cover a wide range of creators and topics.
Repurpose podcast content into multiple formats like carousels, written posts, and short videos to maximize reach and engagement across platforms.
Video podcasting is the future, but audio-only podcasts still have advantages; focus on creating engaging content regardless of format.
Distribute episodes to multiple platforms like Spotify, Apple Podcasts, and LinkedIn to reach a wider audience and test performance on each channel.
Use AI-powered tools like Riverside and Opps Clip for editing and repurposing, but be cautious of losing the human touch and authenticity.
Build relationships with potential guests on LinkedIn by following and engaging with their content before inviting them to the podcast.
Podcasting is a long-term commitment requiring consistency and patience; focus on creating high-quality content and building a loyal audience over time.
The podcast industry is expected to grow significantly in the next 3-5 years, with AI playing a big role in content creation and editing.
Experiment with different repurposing formats like Instagram Reels, TikTok, and YouTube Shorts to reach diverse audiences and optimize for each platform.
Consider using AI-generated avatars to save time and scale content faster, but be aware of potential loss in human element and authenticity.
Prioritize video content if possible, but also maintain audio-only versions to cater to different listener preferences and situations.
Send guest pitches and ideas to hello@grouglobal.com.
Join the Groucast community at https://grouglobal.com/community/.
Follow Tomas:
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
X: https://x.com/tomasloucky 
 
Follow Aljaz:
LinkedIn: https://www.linkedin.com/in/aljazpeklaj/
Instagram: https://www.instagram.com/aljazpeklaj/
X: https://x.com/aljazpeklaj
Follow Grou:
LinkedIn: https://www.linkedin.com/company/grouglobal/
Instagram: https://www.instagram.com/grouglobal/
Youtube: https://www.youtube.com/channel/UCXO5UH9_vZ7a52sgBBcQYuQ
TikTok: https://www.tiktok.com/@groucast
Facebook: https://www.facebook.com/grouglobal

002: Ivana Todorović (AuthoredUp) - 0 to 30,000 SaaS Users in 2 Years

In this episode, Aljaz Peklaj is joined by Ivana Todorovic, co-founder of AuthoredUp.
She shares her journey in starting the company and the lessons she learned along the way. She also discusses the importance of understanding customer needs and providing value, as well as the challenges of selling to end users versus agencies.
Takeaways
Understand customer needs and provide value to build a strong brand and position in the market.
Focus on the customer and their pain points, and continuously improve based on feedback.
Selling to end users requires a different approach than selling to agencies, and it's important to understand the specific needs of each customer segment.
Launching globally from the beginning can provide valuable insights into different markets and user preferences.
Bootstrapping can allow for more control over the company and product development, but it requires careful financial management.
Building a strong onboarding process and providing support can help users quickly understand and benefit from the product.
Developing free tools and providing value to the community can help build brand awareness and attract new users. AuthoredUp allows users to save and repurpose posts for future use.
The tool provides analytics and suggestions for the best time to post on LinkedIn.
Personalization is a key aspect of AuthoredUp, with more personalized features to come.
AuthoredUp is highly integrated with LinkedIn, making it easy to use and enhancing the LinkedIn experience.
 
Timestamps
(00:00) Introduction and Background
(02:02) Previous Startup: TalentKit
(03:01) Starting AuthoredUp
(06:02) Transition to AuthoredUp
(08:23) Charging and User Drop
(10:02) Marketing Strategy
(12:23) Selling to End Users vs. Agencies
(16:24) - Global Launch and Market Focus
(18:41) - Approach to Market
(21:33) - Bootstrapping and Investor Approach
(23:42) - New Website and User Engagement
(25:47) - Website and Landing Page Iterations
(29:43) - Team Size and Customer Success
(31:11) - Onboarding Process and Support
(33:22) - Development of Free Tools
(35:24) - Importance of Chrome Extension
(36:39) - Focus on Customer Needs
(39:49) - Advice for Startups
(42:51) - Roadmap for AuthoredUp
(43:30) - Features of AuthoredUp
(44:10) - Best Time to Post
(45:06) - Personalization
(46:00) Integration and Ease of Use
 
Send guest pitches and ideas to hello@grouglobal.com.
Join the Groucast community at https://grouglobal.com/community/.
Follow Authored up on LinkedIn: https://www.linkedin.com/company/authoredup/
Follow Ivana on  LinkedIn: https://www.linkedin.com/in/ivanatodorovic/
Follow Aljaz on LinkedIn: https://www.linkedin.com/in/aljazpeklaj/
Follow Grou:
LinkedIn: https://www.linkedin.com/company/grouglobal/
Instagram: https://www.instagram.com/grouglobal/
Youtube: https://www.youtube.com/channel/UCXO5UH9_vZ7a52sgBBcQYuQ
TikTok: https://www.tiktok.com/@groucast
Facebook: https://www.facebook.com/grouglobal

001: Jasmin (Jay) Alić - Writing is the number one skill you can learn in 2024

In this episode, Aljaz Peklaj interviews Jasmin Alic about LinkedIn, copywriting, and personal branding.
 
Jasmin shares his journey from being an English professor to becoming a LinkedIn and copywriting expert. He highlighted the importance of showing up consistently on LinkedIn and provided advice on overcoming writer's block. Jasmin compared AI tools for copywriting with other AI tools and advised on how to find a niche on LinkedIn.
 
In this conversation, Jasmin Alic discussed his approach to creating high-quality content and the importance of maintaining a high standard. He shared his perspective on taking breaks and skipping days when necessary. Additionally, he explained why LinkedIn is his favorite platform for content creation.
 
Takeaways
Consistently showing up on LinkedIn is crucial for building a personal brand and growing your network.
Overcoming writer's block can be achieved by starting with commenting on other posts before diving into writing your own content.
AI tools can be useful for productivity and note-taking, but they are not yet capable of replacing human copywriters.
Finding your niche on LinkedIn is a process that evolves over time, and it's important to listen to the feedback and engagement from your audience.
Chapters
00:00 Introduction and Background
10:53 The Use of AI Tools in Copywriting
20:13 Overcoming Writer's Block and Consistently Showing Up
30:41 Finding Your Niche on LinkedIn
38:41 How to approach LinkedIn in 2024